Seth, you are the reason I'm experiencing the fulfillment of a lifelong dream.

Several years ago I read "Purple Cow" and it was like a "finger in the chest" challenging me to get moving on my ideas or to stop talking about them. I decided to launch a business, Accidental Creative, and following your cue I decided to spread my ideas not by selling them, but by giving them away in the form of podcasts.

Fast forward: since I was young I've had the dream of writing a book. This year I'm getting my chance, and the fact that it's through the same publisher as "Purple Cow" is so very appropriate. This dream would not have been fulfilled had you not first inspired me to act. To ship. To have the courage to be remarkable in some way.

Your generosity challenges us to be more generous.

Your passion for your work raises the water level for passion in all of us.

You are a gift, and you are changing the world.


Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.