Seth, you are the reason I'm experiencing the fulfillment of a lifelong dream.

Several years ago I read "Purple Cow" and it was like a "finger in the chest" challenging me to get moving on my ideas or to stop talking about them. I decided to launch a business, Accidental Creative, and following your cue I decided to spread my ideas not by selling them, but by giving them away in the form of podcasts.

Fast forward: since I was young I've had the dream of writing a book. This year I'm getting my chance, and the fact that it's through the same publisher as "Purple Cow" is so very appropriate. This dream would not have been fulfilled had you not first inspired me to act. To ship. To have the courage to be remarkable in some way.

Your generosity challenges us to be more generous.

Your passion for your work raises the water level for passion in all of us.

You are a gift, and you are changing the world.


Human beings can't help it: we need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people. We are drawn to leaders and to their ideas, and we can't resist the rush of belonging and the thrill of the new. ... We want to belong not to just one tribe, it turns out, but to many. And if you give us tools and make it easy, we'll keep joining. Tribes make our lives better. And leading a tribe is the best life of all.