Seth turned my world upside down and inside out.

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I heard about Seth through a client of mine. I read his books, joined his social network and a year later I was on my way to speak at TED Global 2009 about the year I spent living in a van as one of America's working homeless. TED, and speaking there, changed me. It changed the way I look at the world, at people and most importantly the way I look at possibilities. Seth provided the support and encouragement and parted the curtains to a world I didn't know existed. Before Seth I knew I was a storyteller. After Seth I knew why.

Thanks Seth. I hope you're around another 50 years. It's great knowing you!

Becky Blanton


The system is pretty simple: Go for the edges. Challenge yourself and your team to describe what those edges are (not that you'd actually go there), and then test which edge is most likely to deliver the marketing and financial results you seek.