Since discovering Seth's work my world has changed because I found that my fear and procrastination had a name (lizard brain) and learned that everyone has one -- some have just learned to ignore it. That was enough to cause me to move forward. Since then, I've started shipping. Rather than flailing around trying to get the details to work out perfectly, I'm going with good enough and shipping it out. If it needs tweaks (and it always does), I tweak, but I don't let it stop me from shipping.

I've gotten a lot of unique and useful information from all of Seth's books, but giving the lizard brain a name has been catalyst I've needed to move forward. I've created and re-worked a green blog that I'm passionate about and it's growing. I've set up a freelance writing, editing and proofreading business and set a date, June 30, 2010 when I will leave my day job to freelance full-time. I've learned to become a linchpin in my current job, which I had grown close to hating. Seth has changed my world and has spurred me on to change the world for the better for others. I hope his 50th birthday is amazing and full of true gifts.

Beth Heavrin


Without leaders, there are no followers. Tribes are about faith - about belief in an idea and in a community. And they are grounded in respect and admiration for the leader of the tribe and for the other members as well. Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy. Three things have happened, pretty much at the same time. All three points to the same (temporarily uncomfortable, but ultimately marvelous) outcome: 1. Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying than just getting a paycheck and waiting to get fired (or die). 2. Many organizations have discovered that the factory-centric model of producing goods and services is not nearly as profitable as it used to be. 3. Many consumers have decided to spend their money buying things that are factory-produced commodities. And they've decided not to spend their time embracing off-the shelf ideas. Consumers have decided, instead, to spend time and money on fashion, on stories, on things that matter, and on things they believe in.