Since discovering Seth's work, my world has changed because...

He helped me realise that I don't need permission to raise my standards and challenge the status quo.

I was impressed by Seth's authenticity and I wrote about it here "Not All Marketers Are Liars!"

Happy Birthday Seth


Excellence isn't about meeting the spec, it's about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you're good, you'll reset that expectation again.