Hi Seth

I'd wish you a Happy Birthday but as we've learned from you, it's not about what I want, it's about what the customer wants. So let's say instead I wish you everything you wish yourself on your 50th Birthday.

Love Paul

 

Once you've managed to create something truly remarkable, the challenge is to do two things simultaneously. * Milk the Cow for everything its worth. Figure out how to extend it and profit from it for as long as possible. * Create an environment where you are likely to invent a new Purple Cow in time to replace the first one when its benefits inevitably trail off.