A friend of mine turned me on to Seth in 2001 and I have been grateful ever since. I believe that it was through reading Seth's books and blog that lead to a revolution in my life.

You see, I've been fortunate to work in the design/communications industry since my first job back in 1994. I've learned so much great creative stuff, like designing and printing all kinds of garments and print collateral, video and audio editing, web design, animation and more. Not to mention, I've made a lot of great connections along the way. But it wasn't until reading 'Triiibes' that I refocused my energies. Instead of just learning "a trade" or "a skill," and making "friends" along the way,.. I started building my Tribe, which ended up being a network of very skilled designers, videographers, photographers, web developers and more. I wasn't yet sure what I was going to DO with this Tribe, but I was building it none the less.

Also, thanks to Seth, I started looking at the people and relationships in each business I worked at and with and realized two things. First, the people in my Tribe would love to do full-time freelance work but either didn't know how to start, or hated dealing with customers so much that it just wasn't worth it to them. Second, came the big crucial observation -- I noticed that a considerable number of advertising agencies and production houses in my area seemed to have an up and down pattern of work. They all had a "slow season" and a "busy season." So at one time of the year, they would have too many people not doing enough work, and at another time of the year, they would have a lot of work and not enough people. A lightbulb went on! Why not create a company that could fulfill both of these needs?

But, just as soon as the idea popped in my head, I pushed it out. Time and again this would happen. I was too scared. Some people didn't think the idea could work, which just added to my fear. "What was I thinking," I would ask myself. And then a couple of blog posts from Seth approached this issue of using your Tribe, having confidence in your ideas, which gave me some confidence, and then I would beat myself back down again. But then, finally, I heard an interview with Seth, I think it was on the 'Duct Tape Marketing' podcast, or some kind of YouTube video or one of those. In the interview, Seth was tackling this kind of issue. In essence, he said if your idea is good, why not share it? What are you waiting for? Don't listen to the nay-sayers, focus on those who believe in your idea. I cried. It was my moment. I was now ready.

So, in December 2009, I quit my day job. I started my cloud company with the help of my wonderful husband (one of the two people who DID believe in me). EyeFidelity is a network (Tribe) of creative individuals who supply work on demand for Ad Agencies and Production houses. So far, it's working! We've made a little money in our first year and hope to do even better in the years to come. In fact, we're on such a roll, we've thought about opening a second and third company in the near future as an outlet for video/audio talent, and artwork produced by my husband and I. I would have never had this revolution in my life without Seth. I would have never finally taken the jump to start my own business without Seth. And I would probably be lying if I didn't say Seth continues to shape my business and future business goals.

Thank you Seth for everything you have done and continue to do. I am so very happy you were born!!! Happy Birthday!


The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.