I'm a engineer who was always interested in marketing, and I became more fascinated with it after reading some of Seth's early work in Fast Company, and then devouring "Purple Cow". This led to my purchasing nearly all of his books (I still think I am missing one) and my eventual "decay" (:-)) into a Seth Groupie. There. I said it "I am a groupie".

Not only have I missed work to attend his book launch ("Linchpin") and the "Triiibes" conference, I've completely changed the way I think about working for others, and know that this is not the future. Occasionally, I experience "The Dip", but I've met so many supportive friends around the world through the tribe, that someone always sets me back on the rails. I can no longer watch a 30 slide presentation of 12 pt bullets without my mind drifting back to Manhattan in January and the hypnotic presentation skills of Seth.

Mr. Godin has unleashed the idea virus on me and it can't be contained. I have spread his ideas far and wide, and infected many. One poor soul even proceeded to unleash Linchpin on everyone in his company after a simple LinkedIn "What are You Reading?" update.

I am fighting my addiction. I can usually go at least a week now without using phrases like "TV-Industrial complex" or "interchangeable parts led to interchangeable people". I can even go 2-3 days without checking his blog posts. But fundamentally Seth has changed who I am and how I think. I will benefit generously from it in my lifetime. My children? Even more so.

Thanks Seth - 'Happy Birthday' doesn't seem like enough to say. You are a generous soul, and your gifts will benefit many for decades to come.


Some of my books have been short... one was under a hundred pages long. It could certainly have been a series of blog posts. And the posts might even have reached more people than the book ultimately did. If my blog posts were counted on the same metrics as bestselling books, every single one would be a New York Times bestseller. Yours too, most likely. Books don't sell that many copies. The goal isn't always to spread an idea. Sometimes the goal is to make change happen. A book is a physical souvenir, a concrete instantiation of your ideas in a physical object, something that gives your ideas substance and allows them to travel. Out of context, a 140 character tweet cannot change someone's life. A blog post might (I can think of a few that changed the way I think about business and even life). A movie can, but most big movies are inane entertainments designed to make a lot of money, not change people. But books? The reason I wrote Linchpin: If you want to change people, you must create enough leverage to encourage the change to happen. Books change lives every day. A book takes more than a few minutes to read. A book envelopes us, it is relentless in its voice and in its linearity. You start at the beginning and you either ride with the author to the end or you bail. And unlike just about any form of electronic media, you get to read the book at your own pace, absorbing it as you go. I published a book today. My biggest and most important and most personal and most challenging book. A book that scared me. It took me ten years to write this book. I'm hoping it changes a few people. Thanks.