YOU changed my life by providing strength, encourangement and permission to be wrong. To take a chance on something you believe in and ship often. To be REMARKABLE (and Squawkable). I'm a much happier person for this. My happiness has touched others close and far from me as well.



Pat Ferdinandi (aka the Parrot Lady)

 

The system is pretty simple: Go for the edges. Challenge yourself and your team to describe what those edges are (not that you'd actually go there), and then test which edge is most likely to deliver the marketing and financial results you seek.