Recently a new marked date in our calendars launched an era of personal growth and awareness. The day June 14, 2010 - Inaugural Linchpin Day, saw thousands of people who have never met before, come together and meet in various locations across the globe. The reason was connection, conversation and community forging collaboration to ship new important work and change.

In London, LINCHPINS unified by Seth met each other to share awareness and build change. "It's funny really", as someone said, " because you meet other like minded individuals who say "yes, I've read Linchpin and Seth says what I think". I responded with a laugh and a knowing smile. Why? When I read Seth's books, I find myself reaching for a pen, as each page tickles and inspires to reinforce, underline and add. My pen acknowledging and confirming a determined understanding transferred from author to reader.

As Seth's vision unfolds, my reachinig for a pen to add and confirm is a feeling, a want that comes every time I read Seth Godin's books. Seth's book enable action and change, internally and externally.

I find myself ticking, sometimes with double and triple ticks, underlining and adding words and ideas to Seth's pages. When reading Seth's books or collaborating with the TriiiBE or meeting Linchpins, the businesses I envision, develop, design and build move forward fast and I know I am not alone in building change. Seth is building a momentum of change and has unified his readers in a TRiiiBE.

Seth's TRiiiBE brings unlimited connection and conversation. In unifying and enabling community, real friendships have developed in the TRiiiBE and TRiiiBEsters are empowered and inspired along their path of personal and business growth.

Seth get's it. He really sees and knows what's happening and what's needed NOW. His talented awareness tickles you as you read each page. Seth's vision sets the pulse - the vibration of awareness, change and value and he is leading in a crucial time in our World's history.

His writing is timely, precise, unequivocal, urgent and giving. Each book is a gift of personal awareness giving you exactly what you need at the time of reading. Seth is capturing the story of our time, over time. It's for this reason that so many people identify with and love Seth Godin.

Seth gives gifts for you to deliver who you are and what you do.

One of his greatest gifts to me is this pearl "The Business Is The Design and The Design Is The Business".

Happy, Happy Birthday Daddy Linchpin! YOU ARE SO LOVED and VALUED and we thank you for the constant inspiration!!!

Keep on doing what you do - always, regardless of age.


... it takes only two things to turn a group of people into a tribe: * A shared interest * A way to communicate The communication can be one of four kinds: * Leader to tribe * Tribe to leader * Tribe member to tribe member * Tribe member to outsider So a leader can help increase the effectiveness of the tribe and its members by * transforming the shared interest into a passionate goal and desire for change; * providing tools to allow members to tighten their communications; and * leveraging the tribe to allow it to grow and gain new members. Most leaders focus only on the third tactic. A bigger tribe somehow equals a better tribe. In fact, the first two tactics almost always lead to more impact. Every action you take as a leader can affect these three elements, and the challenge is to figure out which one to maximize.