I was different from all the other business people I met but didn't know why, until I began to read your column in Fast Company. I was one of your original junkies. You are to me what the water pump was to Helen Keller. I'll never forget the day I went to my mail box and found my Purple Cow milk carton. I am looking at it as I type this from my desk. It is a symbol to me of all Godin. Thank you Seth. You changed my way of thinking, you gave me permission to be the Brander that I am, to be risky. Your books and lectures have given me the confidence to be remarkable. I takeaway something from every Blog of yours I read and I am still proudly seducing sneezers to this day.


Some of my books have been short... one was under a hundred pages long. It could certainly have been a series of blog posts. And the posts might even have reached more people than the book ultimately did. If my blog posts were counted on the same metrics as bestselling books, every single one would be a New York Times bestseller. Yours too, most likely. Books don't sell that many copies. The goal isn't always to spread an idea. Sometimes the goal is to make change happen. A book is a physical souvenir, a concrete instantiation of your ideas in a physical object, something that gives your ideas substance and allows them to travel. Out of context, a 140 character tweet cannot change someone's life. A blog post might (I can think of a few that changed the way I think about business and even life). A movie can, but most big movies are inane entertainments designed to make a lot of money, not change people. But books? The reason I wrote Linchpin: If you want to change people, you must create enough leverage to encourage the change to happen. Books change lives every day. A book takes more than a few minutes to read. A book envelopes us, it is relentless in its voice and in its linearity. You start at the beginning and you either ride with the author to the end or you bail. And unlike just about any form of electronic media, you get to read the book at your own pace, absorbing it as you go. I published a book today. My biggest and most important and most personal and most challenging book. A book that scared me. It took me ten years to write this book. I'm hoping it changes a few people. Thanks.