I was different from all the other business people I met but didn't know why, until I began to read your column in Fast Company. I was one of your original junkies. You are to me what the water pump was to Helen Keller. I'll never forget the day I went to my mail box and found my Purple Cow milk carton. I am looking at it as I type this from my desk. It is a symbol to me of all Godin. Thank you Seth. You changed my way of thinking, you gave me permission to be the Brander that I am, to be risky. Your books and lectures have given me the confidence to be remarkable. I takeaway something from every Blog of yours I read and I am still proudly seducing sneezers to this day.

 

The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate.