Since discovering Seth's work, my world has changed because... his ideas make sense while many of the ideas in the business world as we know it do not make sense. His writing is a form of respect for me and me alone. But it's so not pushy. He brings things to my attention and lets me decide. And I do. I love implementing his ideas as they "fit," and sharing them with others whom I respect.

 

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.