Since discovering Seth's work, my world has changed because... his ideas make sense while many of the ideas in the business world as we know it do not make sense. His writing is a form of respect for me and me alone. But it's so not pushy. He brings things to my attention and lets me decide. And I do. I love implementing his ideas as they "fit," and sharing them with others whom I respect.

 

Excellence isn't about meeting the spec, it's about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you're good, you'll reset that expectation again.