Since discovering Seth's work, my world has changed because... his ideas make sense while many of the ideas in the business world as we know it do not make sense. His writing is a form of respect for me and me alone. But it's so not pushy. He brings things to my attention and lets me decide. And I do. I love implementing his ideas as they "fit," and sharing them with others whom I respect.

 

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.