Since discovering Seth's work, my world has changed because.... I took off my rose coloured glasses, stopped over-working, over-worrying, second guessing my competitors and now I work smart, achieve more...still worry though.

 

Once you've managed to create something truly remarkable, the challenge is to do two things simultaneously. * Milk the Cow for everything its worth. Figure out how to extend it and profit from it for as long as possible. * Create an environment where you are likely to invent a new Purple Cow in time to replace the first one when its benefits inevitably trail off.