Let me offer this: Lizard Marketing http://bit.ly/bSx86m

My 'Lizard Marketer' post has been copied and sent out round lots of networks in London, as we speak it is being tweeted to people ahead of the event so they don't 'Lizard people'.

I am really proud of the way this has taken off AND given people a giggle along the way, I have never had something like this before.

Just to get all sentimental... Reading all the Seth books has been great the best thing I have managed to teach myself is 'to ship' or 'just do it' - also having no hair and glasses he is arguably the ultimate role model for me! ;)

 

Without leaders, there are no followers. Tribes are about faith - about belief in an idea and in a community. And they are grounded in respect and admiration for the leader of the tribe and for the other members as well. Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy. Three things have happened, pretty much at the same time. All three points to the same (temporarily uncomfortable, but ultimately marvelous) outcome: 1. Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying than just getting a paycheck and waiting to get fired (or die). 2. Many organizations have discovered that the factory-centric model of producing goods and services is not nearly as profitable as it used to be. 3. Many consumers have decided to spend their money buying things that are factory-produced commodities. And they've decided not to spend their time embracing off-the shelf ideas. Consumers have decided, instead, to spend time and money on fashion, on stories, on things that matter, and on things they believe in.