Let me offer this: Lizard Marketing http://bit.ly/bSx86m

My 'Lizard Marketer' post has been copied and sent out round lots of networks in London, as we speak it is being tweeted to people ahead of the event so they don't 'Lizard people'.

I am really proud of the way this has taken off AND given people a giggle along the way, I have never had something like this before.

Just to get all sentimental... Reading all the Seth books has been great the best thing I have managed to teach myself is 'to ship' or 'just do it' - also having no hair and glasses he is arguably the ultimate role model for me! ;)

 

So, what's my best advice? Build an asset. Large numbers of influential people who read your blog or read your emails or watch your TV show or love your restaurant or or or... Then, put your idea into a format where it will spread fast. That could be an ebook (a free one) or a pamphlet (a cheap one--the Joy of Jello sold millions and millions of copies at a dollar or less). Then, if your idea catches on, you can sell the souvenir edition. The book. The thing people keep on their shelf or lend out or get from the library. Books are wonderful (I own too many!) but they're not necessarily the best vessel for spreading your idea. And the punchline, of course, is that if you do all these things, you won't need a publisher. And that's exactly when a publisher will want you! That's the sort of author publishers do the best with.