I first came across Seth Godin when someone (I honestly can't remember who) handed me a little book called "the dip". At the time I was dividing my days between a paying marketing gig and a passion project, fondly nicknamed "The Goose". It was a powerful book for me. The message was simple, yet universally applicable; nowhere more so than in my own life. The marketing gig was great - paid well, connected me with great people and allowed me to express some creativity. But after reading the dip, I realized it was a cul de sac none the less; a nicely manicured, white-picket-fence-and-two-kids sort of cul de sac. Attractive to some, but not the life for me.

After reading Tribes, my decision was made. The Goose had a massive dip to it, but there was a whole group of people on the other side waiting for me. There was a group of people ready to navigate the dip with me. There was a tribe, ready and waiting for me to lead. So I did. I packed in the six figure salary and went out on my own, some hazy business plans and Registered Savings to tide me over. I've never regretted it for a minute.

Now 18 months in, I'm delighted to be pursuing my passion; inspiring and educating all those who care to join the Goose in it's flight. (It's hard to avoid the cheesy puns)

To cap it all, I launched a 12 part author interview series in January. My first subject? Mr. Godin himself. Spending half an hour with him confirmed that which most of us have known all along; in addition to being one of the 21st century's most prolific business writers, he's a wonderful human being to boot.

Happy Birthday, Seth. You're a rockstar.


Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.