Happy 5 - 0 Seth!

Good teachers are few and far between. Good mentors are even more difficult to find. You have been and still are both of these things to me-every single day.

Since I started reading, listening and meeting you, my work and my personal life is exceedingly more fulfilling.

I was in a "rut" when I discovered your blog. Then, I wore the bits off of Small is the New Big in my car as I drove towards the dead end-job, that is. Then, I started to blog about your work and why its virtues.

Since then, you've introduced me to the Ebony Hillbillies in NYC at the Linchpin Sessions, I've met you and started my own business. I know... go ahead... it's your birthday... go ahead and say "I told you so!!!"

It is your inspiration-daily-and your body of work that got me out of my "rut" and it's also what keeps me "leaning in" when the going gets tough.

Thank you again, Seth. And I hope you have a truly remarkable day!!!


Some of my books have been short... one was under a hundred pages long. It could certainly have been a series of blog posts. And the posts might even have reached more people than the book ultimately did. If my blog posts were counted on the same metrics as bestselling books, every single one would be a New York Times bestseller. Yours too, most likely. Books don't sell that many copies. The goal isn't always to spread an idea. Sometimes the goal is to make change happen. A book is a physical souvenir, a concrete instantiation of your ideas in a physical object, something that gives your ideas substance and allows them to travel. Out of context, a 140 character tweet cannot change someone's life. A blog post might (I can think of a few that changed the way I think about business and even life). A movie can, but most big movies are inane entertainments designed to make a lot of money, not change people. But books? The reason I wrote Linchpin: If you want to change people, you must create enough leverage to encourage the change to happen. Books change lives every day. A book takes more than a few minutes to read. A book envelopes us, it is relentless in its voice and in its linearity. You start at the beginning and you either ride with the author to the end or you bail. And unlike just about any form of electronic media, you get to read the book at your own pace, absorbing it as you go. I published a book today. My biggest and most important and most personal and most challenging book. A book that scared me. It took me ten years to write this book. I'm hoping it changes a few people. Thanks.