Happy 5 - 0 Seth!

Good teachers are few and far between. Good mentors are even more difficult to find. You have been and still are both of these things to me-every single day.

Since I started reading, listening and meeting you, my work and my personal life is exceedingly more fulfilling.

I was in a "rut" when I discovered your blog. Then, I wore the bits off of Small is the New Big in my car as I drove towards the dead end-job, that is. Then, I started to blog about your work and why its virtues.

Since then, you've introduced me to the Ebony Hillbillies in NYC at the Linchpin Sessions, I've met you and started my own business. I know... go ahead... it's your birthday... go ahead and say "I told you so!!!"

It is your inspiration-daily-and your body of work that got me out of my "rut" and it's also what keeps me "leaning in" when the going gets tough.

Thank you again, Seth. And I hope you have a truly remarkable day!!!


Without leaders, there are no followers. Tribes are about faith - about belief in an idea and in a community. And they are grounded in respect and admiration for the leader of the tribe and for the other members as well. Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy. Three things have happened, pretty much at the same time. All three points to the same (temporarily uncomfortable, but ultimately marvelous) outcome: 1. Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying than just getting a paycheck and waiting to get fired (or die). 2. Many organizations have discovered that the factory-centric model of producing goods and services is not nearly as profitable as it used to be. 3. Many consumers have decided to spend their money buying things that are factory-produced commodities. And they've decided not to spend their time embracing off-the shelf ideas. Consumers have decided, instead, to spend time and money on fashion, on stories, on things that matter, and on things they believe in.