Since discovering Seth's work, my world has changed because...

I began to understand that with an adventurous approach to my life, an open mind and open heart and without expectation of what it might look like on the journey, then I would find riches in all sorts of unexpected ways.

It feels joyful to live from a value of service to myself, my family and friends and my community. The only thing that held me back from being this person was simply one thing - fear. So every time I felt any kind of resistance, I would analyse and ask, is this the kind of fear intended to keep me safe so that I stay alive, or is this the kind of fear that just limits me from my own expansion, i.e. the lizard brain? When I really got the difference between living to survive and living to live, life began to change for the better.

My creativity wheel started turning faster, business ideas cropped up, I got a spring in my step and things began moving forward. I have asked myself if it was just about the timing. Maybe so, but Seth's leadership and clarity has enabled me to fully embrace the changes and wonderful new projects that my "timing" has brought and with a greater sense of humour than I would have otherwise. When the student is ready the teacher appears... I stepped up and shipped (my blog and a business community) against many odds thanks to Seth, his work and the great people around him that I have benefited from interacting with. Hallelujah. Thank you Seth for your brilliant light. Fly Butterfly. Go the Unicorns!


Some of my books have been short... one was under a hundred pages long. It could certainly have been a series of blog posts. And the posts might even have reached more people than the book ultimately did. If my blog posts were counted on the same metrics as bestselling books, every single one would be a New York Times bestseller. Yours too, most likely. Books don't sell that many copies. The goal isn't always to spread an idea. Sometimes the goal is to make change happen. A book is a physical souvenir, a concrete instantiation of your ideas in a physical object, something that gives your ideas substance and allows them to travel. Out of context, a 140 character tweet cannot change someone's life. A blog post might (I can think of a few that changed the way I think about business and even life). A movie can, but most big movies are inane entertainments designed to make a lot of money, not change people. But books? The reason I wrote Linchpin: If you want to change people, you must create enough leverage to encourage the change to happen. Books change lives every day. A book takes more than a few minutes to read. A book envelopes us, it is relentless in its voice and in its linearity. You start at the beginning and you either ride with the author to the end or you bail. And unlike just about any form of electronic media, you get to read the book at your own pace, absorbing it as you go. I published a book today. My biggest and most important and most personal and most challenging book. A book that scared me. It took me ten years to write this book. I'm hoping it changes a few people. Thanks.