Since discovering Seth's work, my world has changed because I write now. I'm happy to say that I am a writer, and it was Seth who told me to start. No, I didn't run into him on the street outside of a largely-unknown-but-incredible vegetarian restaurant. "Yo, Seth!" No, instead he appeared in my inbox one morning, as he does for so many of us, and his email said:

"You should write an ebook."

"Really? Me?" I said. I stared at the screen for a while and let it sink in. Well, it was a thought that had been nagging me for a while. Years actually, sad to say, and I had never found a reason to overcome my inertia. But here was Seth, telling me to just go do it if you want to do it. More than that, he not only explained how to do it, but why I had to do it. There was no arguing with the man. In this email, Seth introduced me to ChangeThis. I had never heard of them before, but since then I have published two manifestos with ChangeThis ("Ideaicide" and "I Am The Walrus") and have gone on to pubish several other ebooks. As I'm typing this I am working on a children's science fiction book and a memoir. Truly, Seth managed to inspire me to action and I haven't stopped writing since.

But wait, there's more! Seth's email was also the first time I considered the possibility of simply giving my ideas away. Hey, I was a top consultant - "People pay me for my ideas, buddy," I thought. But Seth won me over with a simple but compelling reason: ideas that spread win. It's true. And publishing those ebooks cost me nothing; a few hours of my time spent writing isn't work, it's play. My ideas spread. You should try writing an ebook too.


... it takes only two things to turn a group of people into a tribe: * A shared interest * A way to communicate The communication can be one of four kinds: * Leader to tribe * Tribe to leader * Tribe member to tribe member * Tribe member to outsider So a leader can help increase the effectiveness of the tribe and its members by * transforming the shared interest into a passionate goal and desire for change; * providing tools to allow members to tighten their communications; and * leveraging the tribe to allow it to grow and gain new members. Most leaders focus only on the third tactic. A bigger tribe somehow equals a better tribe. In fact, the first two tactics almost always lead to more impact. Every action you take as a leader can affect these three elements, and the challenge is to figure out which one to maximize.