Since discovering Seth's work my world has changed because...I have learned to see rather than just look.


Once you've managed to create something truly remarkable, the challenge is to do two things simultaneously. * Milk the Cow for everything its worth. Figure out how to extend it and profit from it for as long as possible. * Create an environment where you are likely to invent a new Purple Cow in time to replace the first one when its benefits inevitably trail off.