For many years I toiled in the confines of a large corporation, struggling to maintain motivation in a role that just didn't give me a sense of purpose. Seth's work helped sustain me, and inspire me during this time. Trying to find a sense of purpose, I helped form a Tribe (even before Seth gave it a name) within the organization with the goal to improve employee engagement; this is now the focus of passion and my new business (Psyche).

While I always appreciate Seth for many things, like his approach to giving his gifts for free, his style, or his ability to impart great wisdom in a short blog post (every day!!), lately his gift to me has been motivation. Starting a business is fraught with financial and emotional peril, but when my motivation drops all I have to do is listen to 5-10 minutes of Linchpin on my iPhone, or read Seth's daily blog post, to get energized all over again.

Thank you Seth for sharing your gifts, and I look forward to another 50 years!!

Happy Birthday!

 

What Every Good Marketer Knows: * Anticipated, personal and relevant advertising always does better than unsolicited junk. * Making promises and keeping them is a great way to build a brand. * Your best customers are worth far more than your average customers. * Share of wallet is easier, more profitable and ultimately more effective a measure than share of market. * Marketing begins before the product is created. * Advertising is just a symptom, a tactic. Marketing is about far more than that. * Low price is a great way to sell a commodity. That's not marketing, though, that's efficiency. * Conversations among the members of your marketplace happen whether you like it or not. Good marketing * encourages the right sort of conversations. * Products that are remarkable get talked about. * Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy. * You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience. * If you are marketing from a fairly static annual budget, you're viewing marketing as an expense. Good marketers * realize that it is an investment. * People don't buy what they need. They buy what they want. * You're not in charge. And your prospects don't care about you. * What people want is the extra, the emotional bonus they get when they buy something they love. * Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they * buy. * Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. * At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are * quickly proving how well they work. * People all over the world, and of every income level, respond to marketing that promises and delivers basic human * wants. * Good marketers tell a story. * People are selfish, lazy, uninformed and impatient. Start with that and you'll be pleasantly surprised by what you find. * Marketing that works is marketing that people choose to notice. * Effective stories match the worldview of the people you are telling the story to. * Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others. * A product for everyone rarely reaches much of anyone. * Living and breathing an authentic story is the best way to survive in a conversation-rich world. * Marketers are responsible for the side effects their products cause. * Reminding the consumer of a story they know and trust is a powerful shortcut. * Good marketers measure. * Marketing is not an emergency. It's a planned, thoughtful exercise that started a long time ago and doesn't end until * you're done. * One disappointed customer is worth ten delighted ones. * In the googleworld, the best in the world wins more often, and wins more. * Most marketers create good enough and then quit. Greatest beats good enough every time. * There are more rich people than ever before, and they demand to be treated differently. * Organizations that manage to deal directly with their end users have an asset for the future. * You can game the social media in the short run, but not for long. * You market when you hire and when you fire. You market when you call tech support and you market every time you * send a memo. * Blogging makes you a better marketer because it teaches you humility in your writing. Obviously, knowing what to do is very, very different than actually doing it.