This is the Triiibes Conference in New York City in January 2010 where members gathered to connect, share ideas, have dinner with Seth Godin and attend his Linchpin Session where he launched his most significant book to date.


If your goal is to be big, there?s no doubt that taking every gig you can makes sense. Pricing for the masses, building the biggest factory and running as fast as you can is the very best way to get big. And if big equals successful, you?re done. Many of us have realized, though, that big doesn?t equal successful. If success (for you) is a decent (or indecent) wage plus the time to do really good work and enjoy both your job and your family, then perhaps you?re trying too hard and doing too much. Perhaps you need to be a lot pickier in what you do and for who you do it.