I first heard Seth speak in New York in 1998 at an alumni event for some college (to which I didn't go), but I went to the event anyway.

There were 30 or 40 people in the room.

I immediately "got the religion" and have been a devotee ever since.

I even convinced my boss to sponsor an event at the University of Maryland business school, just so I could introduce him (which I did!)

To say that Seth has impacted my life would be a massive understatement. No one has done more to shape my worldview on marketing and then given me the courage to fight the battles against entrenched thinking than he has.

It is a privilege to learn from him (and I'm looking forward to seeing him on the 22nd of July in DC)

Happy Birthday Seth!

 

Once you've managed to create something truly remarkable, the challenge is to do two things simultaneously. * Milk the Cow for everything its worth. Figure out how to extend it and profit from it for as long as possible. * Create an environment where you are likely to invent a new Purple Cow in time to replace the first one when its benefits inevitably trail off.